About us
The World of Mini Smock
Our Story and Inspiration
What lies behind Mini Smock is contemporaneity stemming from tradition and elegance, yet in comfort and simplicity.
Daya, which comes from a legal background but that was drawn to children’s fashion since 2009 after having had her first two of four children, has developed a high end Italian brand in the UK attracting as her clients amongst others, Hollywood celebrities as Angelina Jolie, Whoopy Goldberg, Elton John, Roger Federrer, Goldie Hawn, The British Royal Family and Penelope Cruz to name just a few.
After having developed the brand and establishing a Corner at Harrods Department Store, as well as a collaboration with The Berkeley and Claridges Hotels in London, Daya departed from it as it went back to its original owners, and decided to embark on developing her own brand, which is how Mini Smock was created.
Daya’s vision is that Mini Smock is to be high end but accessible to everyone, beautiful but comfortable to the children wearing it and that it is able to be used as a daily garment which can be easily managed as well as for those more special occasions.
Mini Smock is produced and hand embroidered with love on an island of the Indian Ocean and finished, packaged and distributed individually from Gloucestershire in the UK.
The brand name is currently under registration with the EU Patent Office and is to be further developed.
Our Core and Operation
Mini Smock is in its core an online brand that will in time be available globally.
Throughout this journey, Daya has lived in several different countries and crossed some talented individuals from around the globe.
These share her enthusiasm and vision for the brand, and will from their geographical location, be dedicating themselves to represent and distribute Mini Smock to you in their territory.
Our Story and Inspiration
What lies behind Mini Smock is contemporaneity stemming from tradition and elegance, yet in comfort and simplicity.
Daya, which comes from a legal background but that was drawn to children’s fashion since 2009 after having had her first two of four children, has developed a high end Italian brand in the UK attracting as her clients amongst others, Hollywood celebrities as Angelina Jolie, Whoopy Goldberg, Elton John, Roger Federrer, Goldie Hawn, The British Royal Family and Penelope Cruz to name just a few.
After having developed the brand and establishing a Corner at Harrods Department Store, as well as a collaboration with The Berkeley and Claridges Hotels in London, Daya departed from it as it went back to its original owners, and decided to embark on developing her own brand, which is how Mini Smock was created.
Daya’s vision is that Mini Smock is to be high end but accessible to everyone, beautiful but comfortable to the children wearing it and that it is able to be used as a daily garment which can be easily managed as well as for those more special occasions.
Mini Smock is produced and hand embroidered with love on an island of the Indian Ocean and finished, packaged and distributed individually from Gloucestershire in the UK.
The brand name is currently under registration with the EU Patent Office and is to be further developed.
Our Core and Operation
Mini Smock is in its core an online brand that will in time be available globally.
Throughout this journey, Daya has lived in several different countries and crossed some talented individuals from around the globe.
These share her enthusiasm and vision for the brand, and will from their geographical location, be dedicating themselves to represent and distribute Mini Smock to you in their territory.